New Arrivals

Adorable Pals for Curious Hearts

Explore Rilakkuma, Sumikko Gurashi, And Friends — Soft, Perfect for little fans aged 3 to 12, made to cuddle and treasure.

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Age Guide

Find The Perfect Toy by Age

Handpicked Character Plush Grouped By Age, Interest, And From a toddler's first cuddle buddy to a pre-teen's collectible favorite.

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Age Guide
Gift Edit

Best Gift Ideas for Every Kid

Birthdays, Holidays, Or Just Because — Find That Perfect "Wow" Soft, adorable, and guaranteed to spark joy and comfort..

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Rilakkuma

Rilakkuma
Jinbesan

Jinbesan
Sentimental Circus

Sentimental Circuss
Sumikkogurashi

Sumikkogurashi
  • Educational
  • Building
  • Plush & Dolls
San-X Original Jinbesan Sea Bunnies Blind Box Keychains – 1 out of 4(1 Random piece)
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Jinbesan

San-X Original Jinbesan Sea Bunnies Blind Box Keychains – 1 out of 4(1 Random piece)

$17.99$10.79
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San-X Jinbesan Original Kokujira’s Mom Mochi Plush(Kokujira)
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Jinbesan

San-X Jinbesan Original Kokujira’s Mom Mochi Plush(Kokujira)

$26.99$16.19
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San-X Original Jinbesan Planetarium Series Plush – 7″ Sameson(Sameson)
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Jinbesan

San-X Original Jinbesan Planetarium Series Plush – 7″ Sameson(Sameson)

$25.99$15.59
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San-X Original Rilakkuma Hearts Sleeping Bag Plush – 15″ Rilakkuma(Korilakkuma)
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Rilakkuma

San-X Original Rilakkuma Hearts Sleeping Bag Plush – 15″ Rilakkuma(Korilakkuma)

$38.99$23.39
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San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Chairoikoguma)
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Rilakkuma

San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Chairoikoguma)

$17.99$10.79
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San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Rilakkuma)
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Rilakkuma

San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Rilakkuma)

$17.99$10.79
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SUMIKKOGURASHI San-X Original Deli Series Plush (Neko Melon Bread Keychain)
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Sumikkogurashi

SUMIKKOGURASHI San-X Original Deli Series Plush (Neko Melon Bread Keychain)

$99.99$59.99
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San-X Original Rilakkuma Animal Costume Series Vinyl Figurine Toy – 3″ Neko Chairoikoguma(Chairoikoguma)
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New Arrivals

San-X Original Rilakkuma Animal Costume Series Vinyl Figurine Toy – 3″ Neko Chairoikoguma(Chairoikoguma)

$17.99$10.79
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SUMIKKOGURASHI San-X Original Mochi Cushion Soft Pillow Plush (Tonkatsu)(Tonkatsu)
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Sumikkogurashi

SUMIKKOGURASHI San-X Original Mochi Cushion Soft Pillow Plush (Tonkatsu)(Tonkatsu)

$39.99$23.99
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San-X Original Rilakkuma Holiday Cake Series Plush – 10″ Chairoikoguma(Kiiroitori)
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Rilakkuma

San-X Original Rilakkuma Holiday Cake Series Plush – 10″ Chairoikoguma(Kiiroitori)

$43.99$26.39
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SUMIKKOGURASHI San-X Original Real Penguin – Small
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Sumikkogurashi

SUMIKKOGURASHI San-X Original Real Penguin – Small

$15.99$9.59
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San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Korilakkuma)
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Rilakkuma

San-X Original Rilakkuma Plays with Dino Vinyl Figurine Toy – 3″ Chairoikoguma(Korilakkuma)

$17.99$10.79
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Jinbesan

Jinbesan

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Rilakkuma

Rilakkuma

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Sumikkogurashi

Sumikkogurashi

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New Arrivals

New Arrivals

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Sentimental Circus

Sentimental Circus

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Our Top Picks

The cuddly pals kids are obsessed with right now — selling fast, grab yours today.

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Handpicked plush & character goods loved by parents — safe, soft, and made to spark joy.

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